What are cookies?
Cookies are widely used tiny pieces of software (files) that are installed on a computer or mobile device via the browser (e.g. Microsoft Edge or Internet Explorer, Apple Safari, Google Chrome, or Firefox) when an individual visit to a website.
Cookies allow websites to recognise that a user on an individual computer has previously visited the site. The cookies save some information about that user for when they access the site again in the future.
By using and browsing the STEPWAY website, you consent to cookies being used in accordance with our policy. If you do not consent, you must turn off cookies or refrain from using the site.
Most browsers allow you to turn off cookies. To do this, look at the ‘help’ menu on your browser. Switching off cookies may restrict your use of the website and/or delay or affect the way in which it operates.
How do I turn off cookies?
Most modern browsers will offer different ways to configure how they handle cookie. This can vary from only allowing cookies from websites that you trust to blocking all cookies by default.
As the steps for controlling your settings can vary for each browser, we’ve included links to the official instructions for the most common browsers below:
For more advice on managing cookies, have a look at the All About Cookies website.
Please note that switching off cookies may restrict your use of the website and/or delay or affect the way in which it operates.
By using our website, our social media pages (such as Facebook, Twitter, YouTube, and Instagram), subscribing to our services, and/or making a donation to us, you agree that, unless you disabled them within your internet browser, we can place the types of cookies set out below on your device and use that data in accordance with this Policy.
What types of cookies are there?
Broadly, there are 4 types of cookie:
- Performance cookies. These cookies collect anonymous information about users for the purpose of assessing the performance of a website. Common uses include well-known web analytics tools such as Google Analytics.
- Functionality cookies. These are cookies that automatically remember choices that users have previously made in order to improve their experience next time they visit a website. For example, where users select their preferred settings and layout.
- Targeting or Advertising cookies. These cookies are like performance cookies, in that they collect information about users’ behaviour. However, this information is used at individual user level to advertise products and services to users based on the behavioural information collected. If you use Instagram or Facebook, cookies can help smooth the sharing process between our site and your online feeds.
Google Analytics is a product provided by Google which lets us measure the STEPWAY’s website performance as well as the return on investment from our digital marketing, to ensure we are providing the best service for our users.
DoubleClick is another product from Google which enables us to track our digital marketing activities, to ensure they are cost effective and provide a good return on investment.
These cookies are dual purpose:
- To track anonymised user data in order to see how particular elements of the website are performing so we can analyse our marketing activity effectiveness.
- Also used to serve different advertising to different users, as well as limiting the number of times an advert is shown.
Maxymiser is a website testing tool provided by Oracle. We use Maxymiser to test different creative concepts and objectives on the Age UK website for us to provide the best experience for our users.